Pedalling towards a sustainable future
We are committed to promoting and supporting initiatives that, through mobility, sport, and environmental stewardship, help build a fairer, healthier, more inclusive, and more sustainable society.
We believe in the power of the bicycle to transform society. That’s why one of our principal commitments is to continue creating a positive impact. We do this by supporting, encouraging, promoting and managing initiatives that foster change, transformation and the construction of a more sustainable future.
The keys to our mission
Our founding principles define our commitment and guide us towards a real and sustainable impact.
Sustainable mobility
Promoting and supporting projects that encourage sustainable mobility and decarbonisation, prioritising those where the bicycle plays a central role.
Cycling as a sport and leisure
Supporting initiatives that promote cycling as sport and leisure—at the professional, amateur and educational levels.
Training, economic activity and cooperativism
Supporting training and research centres, as well as business initiatives focused on bicycles and social economy models, promoting sustainable development and reducing environmental impact.
Social justice
Backing initiatives that foster solidarity among people and communities, and that promote social justice focused on protecting the most vulnerable and those at risk of exclusion.
Cultural heritage and the environment
Promoting and supporting projects that preserve and develop the Basque language and culture, as well as cultural, sporting and environmental heritage.
Success only has meaning when it is shared.
Actions highlighted
Social justice
Project Fearless
Project Fearless is a non-profit organization that works to empower girls and young women through educational programs and group experiences that build confidence, resilience and personal development. Its approach combines physical activity, learning and community to create safe spaces where participants can grow, express themselves and gain autonomy.
Cycling as a sport and leisure
Miribilla Cycling Club
Miribilla Cycling Club is a benchmark sports club that promotes physical activity and active lifestyles as tools for well-being, coexistence and social cohesion in the urban environment of Bilbao. Its activity encourages open participation and a strong sense of community through sport.
Cycling as a sport and leisure
Puro Pirineo
BTT Puro Pirineo is a non-profit association that develops and maintains a trail network in the Benasque Valley, promoting sustainable MTB, heritage preservation and active tourism.
Social justice
UNICEF
UNICEF works globally to protect children’s rights, ensuring access to education, healthcare, safe water, protection and a fair, sustainable future.
Cultural heritage and the environment
Lurgaia
Fundación Lurgaia works to restore and preserve natural heritage by promoting biodiversity and the recovery of ecosystems through native species reforestation.
Cultural heritage and the environment
Korrika
Korrika is a race in support of the Basque language organised by Basque Language School AEK. It crosses Euskal Herria to promote the Basque language and culture, encouraging its use in all areas of society.